ELENA began as a way to bring together the things I’ve always loved—making music, aesthetics, and working meaningfully with people I admire.

I trained as a classical flutist and have worked for years in artist management, but my creative life has never followed a single path. Alongside performing, I’ve spent the past decade producing photo and video shoots, recording albums, curating concerts, shaping artists’ identities, and designing intimate gatherings. I’ve learned by doing—modeling, styling, writing, directing, sound editing, set building—and by trusting an evolving creative instinct.

Sometimes it’s a concert in an unexpected space. Other times, it’s a portrait shoot, an intimate dinner, a holistic retreat, or digital storytelling that weaves music into everyday life.

ELENA brings these threads together—a home for personal projects that move across disciplines, but are united by depth and intention.

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ELENA is structured around two tracks:

LIVE
Concerts, collaborations, and site-specific musical experiences. I offer end-to-end support—concept development, creative and logistical planning, musician contracting, setlist curation, event flow design, and onsite styling. I collaborate closely with hosts and venues to shape the atmosphere—down to how the room is arranged and felt.

STUDIO
Guidance in shaping artists’ visual and narrative worlds. This includes creative direction and logistical production for photo and video shoots; moodboarding, wardrobe and prop sourcing, location scouting, team contracting (photographers, videographers, lighting, stylist, hmu, etc.), as well as one-on-one branding workshops to develop artist identity toolkits—spanning visuals, voice, copywriting, digital presence, and personal style.

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If you're dreaming something up and want to explore how music or creative support might be part of it, I’d love to talk.

zarco@orchestra-elena.com